• AdTech Operations Manager

    Job Locations US-NJ-Princeton
    # of Openings
    Digital Marketing
  • Overview

     IDify is a leading identity resolution firm that provides marketers and suppliers with solutions to enable person-level data strategy, analytics, and marketing. Our data allows our clients – including some of the world’s largest marketing platforms, retailers, and publishers - to combine, analyze, and activate data at the person-level to improve ROI and drive profitable, mutually beneficial customer relationships. Our mission is to provide accuracy, transparency, and scale to the new ecosystem of person-level marketing and commerce.


    Data and technology are core to our capabilities. We capture billions of data points and digital interactions across our proprietary network of partners and clients and synthesize that data into truth sets that define real people, their relationship to devices and the physical world, and their attributes.


    We operate as a nimble startup, with a flat org structure that allows every team member to have ownership and authority. We like to move fast, iterate and improve using a learn-by-doing mentality. We’re looking for smart, driven team players who can help us get things done. 


    IDify is a wholly owned subsidiary of ALC and is backed by world-class investors.


    We are currently seeking an Ad Tech Ops Manager to join our Princeton, NJ team of professionals. This is an exciting opportunity to work with a company who is changing with way marketing is accomplished.


    This individual will serve as the expert on the operations across ALC Digital's products. Responsibilities include technical implementation, reporting and analytics, sales support, troubleshooting and issue resolution, and communicating billing and invoicing information to Accounting as well as ad hoc requests as needed.


    Our "ideal candidate" is an individual who has experience leading the implementation of publisher and partner tags, analyzing tag firing and match reporting while identifying and troubleshooting anomalies. In addition, they have experience providing first level technical support for pixel and JavaScript tag issues, and actively participate on product improvement teams.


    We want to be your Employer of Choice!


    IDify offers excellent benefits including medical, dental, vision, life, LTD, 401k w/ company match, paid time off, business casual dress, summer hours, customized training & more!  If you are one of the “best and brightest” in your field and you’re looking to position yourself for the future, this is a great opportunity. 


    For immediate consideration, please create a profile and make sure you provide your resume, salary requirements, and current contact information.  We look forward to learning more about you and the value you can bring to IDify!




    Responsibilities for this role include, but are not limited to:

    • Manage the implementation of new clients and partners across ALC Digital's products;
    • Act as first level of technical support for pixel and JavaScript tag issues and escalate complex issues;
    • Lead the implementation of tags for new and existing publishers and partners;
    • Obtain monthly reporting from partners and compile and distribute monthly publisher reporting;
    • Act as liaison with Accounting group to communicate billing and resolve payment and invoicing issues;
    • Analyze tag fire and match reporting to identify anomalies and troubleshoot or escalate any issues as well as identify opportunities;
    • Suggest and participate in development and implementation of product improvements with Technology Group.


    In addition, our "ideal candidate" has the following skills & experience:

    • College Degree from 4-year college or university required (Business, Marketing preferred);
    • Advanced knowledge of Microsoft Excel required;
    • Familiarity with pixel and JavaScript site tagging and cookie placement processes required;
    • Basic knowledge of HTML and front-end web processes required;
    • Knowledge of or ability to learn to use Chrome developer tools, Firebug, or similar front-end web tools;
    • Ability to troubleshoot and problem solve technical issues at a basic level;
    • Strong Project Management Skills;
    • Knowledge of digital data ecosystem;
    • Comfortable with communicating technical details with non-technical stakeholders;
    • Strong level of attention to detail is a must;
    • Strong analytical mindset;
    • Critical and creative thinking skills;
    • Ability to learn new skills quickly;
    • Ability to manage multiple priorities and meet deadlines under pressure.



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