• Marketing Manager

    Job Locations US-NJ-Princeton
    # of Openings
  • Overview

    ALC is the industry’s leading privately held direct and digital data marketing solutions provider. Founded by Donn Rappaport in 1978 and headquartered in Princeton, NJ, the company operates 7 sales and account management offices in the U.S. ALC enables its roster of blue-chip clients — including the leaders in virtually every business sector — to grow, increase market share, and improve bottom-line profitability through the innovative use of marketing information. ALC provides our clients with a broad-range of alternative media and interactive marketing services.  ALC is a long-standing member of the Direct Marketing Association (DMA) and is widely recognized as one of the industry’s leading innovators in the gathering, application, and integration of multi-channel marketing data.


    We are currently seeking a Marketing Manager to be a core member of our team and lead ALC’s corporate marketing initiatives. This role will be based in our Princeton, NJ office.   


    This individual is responsible for working with a progressive group of professionals immersed in the data ecosystem which is changing the world. As the Marketing Manager, this person will be the key point person for marketing activities, interfacing with team members throughout the country as well as our agency partner.


    Our “ideal candidate” is a dedicated, energetic professional, with a can-do attitude. This person should operate with a sense of urgency, autonomy, and have strong interpersonal skills. This individual understands timelines and budget requirements and is a true team player. 


    We want to be your Employer of Choice!


    ALC offers excellent benefits including medical, dental, vision, life, LTD, 401k w/ company match, paid time off, business casual dress, summer hours, customized training & more!  If you are one of the “best and brightest” in your field and you’re looking to position yourself for the future, this is a great opportunity. 




    Responsibilities for the Marketing Manager include but are not limited to: 


    • Collaborating with key stakeholders to develop and deploy marketing plans.
    • Ongoing management of marketing activities, inclusive of content creation and dissemination, social media management, website oversight, email marketing, etc.
    • Managing inflow of marketing requests, prioritizing projects within the marketing team, and collaborating with creative leads in assigning appropriate resources to projects.
    • Developing creative briefs and project plans/schedules for multiple projects, and execute on milestones and deliverables.
    • Collaborating and/or helping to create marketing content (e.g., Content marketing, press releases, social media posts, sales collateral materials, etc.).
    • Managing end-to-end projects for cross functional marketing campaigns and projects, ensuring timely delivery.
    • Tracking and communicating progress and results to team, executives, and other collaborators.
    • Helping develop product positioning and acting as a subject matter expert to develop messaging that differentiates the company's products/solutions in market.


    In addition, our "ideal candidate" has the following skills & experience:


    • 5+ years of marketing experience; ideally some of it a B2B environment.
    • Bachelor’s degree or more.
    • Experience with entirety of the marketing creative process (understanding goals, writing briefs, partnering with key stakeholders).
    • Experience with email marketing.
    • Experience with analytics.
    • Strong team player.
    • Understanding of the data ecosystem is a plus.
    • Experience with SalesForce integration is a plus.



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